Salesfusion buys marketing automation startup Loopfuse
Salesfusion has announced that they have acquired Loopfuse. Salesfusion recently raised $8.25 million in Series B funding. Loopfuse is a marketing automation startup based in Atlanta. The terms of the deal were undisclosed. Salesfusion is expecting to hit more than triple the sales and customers by the end of the year.
Salesfusion plans to integrate Loopfuse’s dynamic social media publishing and monitoring tools into their own suite of products. Salesfusion is going to be the first provider to offer predictive analytics to marketing automation.
“The acquisition of Loopfuse will further extend our position as the top marketing automation vendor in the midmarket,” stated Salesfusion CEO Christian Nahas. “Loopfuse presented an opportunity to expand our share of a hot and consolidating market while adding talented people and brilliant technology that will help us lead the next wave of marketing automation. At a time when many of our historical competitors are resting on feature sets built years ago and designed to just automate mundane marketing tasks, we are adding big data and social intelligence to our marketing automation platform to deliver even more value to marketers.”