4 Reasons Why You Need Mobile Application Monitoring (sponsored)

Every month, thousands of apps launch on the Google Play store and the Apple App Store. Now there are around one million apps on each of them so there is a lot of competition. What this means is that developers have to become cognizant about their app’s performance to make sure that users are satisfied. Around 80-90% of apps are deleted after being used once and this is because developers do not have any insight on the functionality of each app. New Relic offers mobile app monitoring services and here are 4 reasons why it could be essential:

1. It affects your bottom line

This is clearly the most important aspect of mobile application monitoring. In order to generate revenue on mobile apps, you need happy customers. Happy customers spend the up-front cost to download the app onto their smartphones and tablets or are 25% more likely to download in-app purchases. If customers are not satisfied with your app, then you have to spend more on marketing to drive downloads. Low-quality app functionality leads to negative reviews, which could affect your brand reputation. Remember that it could cost around five times to acquire new customers compared to retaining existing ones.

2. It is important for your brand reputation

If your app does not crash, never freezes, and is responsive, then you will likely get positive reviews on their respective app stores and in the press. Unsatisfied customers are generally more vocal about an app’s reputation so it is important to make constant improvements and ensure that apps are fully responsive.

New Relic for Mobile has interaction traces so that you gain visibility into database usage, memory usage, user interface responsiveness, network request response times, and times that are spent at each stage.

Many businesses wait until they get app reviews, social media posts, and press to receive feedback. If the first few reviews are negative, then you could lose thousands (possibly millions) of customers. First impressions are extremely important.

3. You can learn about bottlenecks

There are typical interactions that revolve around app usage. The user generally taps to read some kind of content, which downloads data from a server or local database. If a cached copy is not found, the app makes a network request from the backend service to pull the content. The app shows articles, images, and other content for display. At every stage of this process, New Relic for Mobile helps you get a deeper dive on the data to find out the source for any bottleneck.

4. You can optimize your apps for different networks and devices

In the U.S., there are four major carriers. These carriers also have prepaid brands that run on slower connections. There are also many different mobile operating systems including Android, iOS, and Windows Phone. Each of these devices have different hardware specs. This is why it could be easy to lose track of optimization when it comes to app development.

New Relic for Mobile gives insight to developers into which carriers and devices adversely your app’s performance by digging into throughput and error rates.  The app also helps identify underperforming countries and locations so that you can properly plan geo-targeted marketing campaigns or target business expansion areas.

New Relic for Mobile lets you visualize performance and adoption across mobile app versions. You can find out which version of the app is more popular with customers. You can also see how memory and CPU usage compares across different app versions through the app history service.

This article was sponsored through a partnership between Pulse 2.0 and New Relic For Mobile. If you are interested in a partnership series with Pulse 2.0, please contact Amit Chowdhry or Shan Sadiq at info@pulse2.com.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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