Apple Inc. (AAPL) hits 19.5% of global PC and tablet market in Q4 2013
Apple Inc. (NASDAQ:AAPL) was the leader of the PC and tablet market in Q4 2013 shipments, according to research firm Canalys. Apple shipped 30.9 million Mac and iPad units, which is a 19.5% share of the market. Lenovo was behind Apple after they increased their market hare 25.5% year-over-year. Lenovo now has an 11.8% share of the global PC market.
Around 84.3% of Apple’s shipments (26 million units) were iPads, according to Canalys. The launch of the iPad Air and the iPad mini with Retina Display also helped increased their company share in the overall tablet market from 27.4% in Q4 2012 to 34.1% in Q4 2013.
“Apple remained the PC market leader in Q4, shipping 30.9 million units to take a 19.5% share of the market. It shipped 26.0 million iPads, which accounted for 84.3% of its total shipments in Q4. Apple’s share of the overall tablet market increased sequentially from 27.3% to 34.1%, with the launch of the iPad Air and iPad mini with Retina display providing a much needed boost. The original iPad mini also fell in price, down to US$299 in the US, making it cheaper than ever to buy an iPad. But competition is mounting and Android tablets are falling in price, which will put pressure on Apple’s market share in 2014,” said Canalys in a report.
The worldwide PC and tablet market grew 17.9% in Q4 2013. In fact, the tablet market jumped 65.2% year-over-year. Unfortunately, the PC shipment market declined 6.9% yearly. Tablets now account for 48.3% of the total PC market.