Yahoo! is partnering with Yelp
Yahoo! is going to integrate Yelp into their local search engine results. Yahoo! CEO Marissa Mayer revealed the partnership at an employee meeting on Friday.
Yahoo! is going to incorporate Yelp’s listings and reviews of local businesses into the Yahoo! search engine. The service will be integrated in the next few weeks. Yelp has similar deals in place with Microsoft and Apple for showing local business listings, reviews, and photos in their mapping software. The terms of the deal were undisclosed.
Yahoo! CEO Marissa Mayer used to lead Google’s search efforts. She was also reportedly involved in a bid to acquire Yelp for at least $500 million in 2009.