PlaceIQ receives $15 million

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PlaceIQ is a location-based ad company that has raised $15 million in Series C funding. PlaceIQ was founded in 2010 and their headcount grew to over 70 employees in 2013. PlaceIQ is profitable.

The company was not interested in raising funding, but investors continued to show interest. This round of funding was led by Harmony Partners with participation from new investor Iris Capital, and existing investors US Venture Partners, IA Ventures, and Valhalla Partners. PlaceIQ is expanding their relationship with Publicis Group.

PlaceIQ was already working with Publicis’ agency SMG, but now they will be partnering with the ad company’s innovation group VivaKi to integrate their technology to all Publicis agencies.

[Source: TechCrunch]

 

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