King.com decides to withdraw the ‘candy’ trademark filing in the U.S.
King.com has decided to withdraw a trademark application for the word “candy” in the U.S. King.com trademarked the word in Europe and submitted an application for approval in the U.S.
“King has withdrawn its trademark application for Candy in the U.S., which we applied for in February before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the US,” said King.com in a statement to Pocket-Lint.
After King.com filed a trademark in the U.S., there was a massive protest. Many developers decided to release apps or games with the word “candy” in them. Over 100 games were launched as a result and some of them had the word “saga” in them as well. King.com’s most well known game is called Candy Crush Saga.
King.com plans to go public on the New York Stock Exchange with the ticker symbol “KING.” Candy Crush Saga hit profits of $568 million on revenues of $1.88 billion in 2013. Candy Crush Saga accounts for 78% of King.com’s revenues.
The withdrawal of the trademark in the U.S. does not affect the company’s trademark in the European Union. King.com released a statement today confirming that they will “continue to take all appropriate steps” for protecting intellectual property.