Twitter is adding promoted accounts to search results
Twitter has announced that they are now going to show Promoted Accounts in search results. Promoted Accounts are accounts that businesses pay to advertise to users in order to gain more followers and increase brand awareness. Twitter also generates revenue by selling promoted tweets and promoted trends. Promoted tweets already showed up in search results.
“We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability,” said Twitter in a blog post.