Yahoo! Inc. (YHOO) partners with Yelp Inc (YELP) for local data integration
Yahoo! Inc. (NASDAQ:YHOO) has partnered with (NYSE:YELP) to integrate local data into search experience on the desktop and mobile. Yelp’s ratings and user photos will be aggregated into Yahoo! search as a result.
Information from Yelp will be appearing in the right-hand panel of Yahoo! It will show up on Yahoo! Search and Yahoo! Maps. There will be links to directions within Yahoo! Maps with business hours and menus appearing in local search results.
The financial terms of the deal are undisclosed.