Kenshoo raises $20 million in funding led by Bain Capital

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Kenshoo is a digital marketing software company that has raised $20 million in funding led by Bain Capital Ventures with participation from existing investors Sequoia Capital, Arts Alliance and Tenaya Capital. Bain Capital Ventures partner Deepak Sindwani is joining Kenshoo’s board of directors.

Kenshoo delivers over 1 trillion digital advertisers on an annual basis and tracks over $200 billion in annualized online client sales revenue. This week, Kenshoo announced that its new solution called Halogen emerged from beta. The service enables marketers to increase revenues by 53% and investment by 36% across over 90 budget plans.

Kenshoo Halogen is one of the most advanced and accurate predictive modeling engines and powers components of the Kenshoo platform to optimize campaigns automatically.

“Bain Capital Ventures has a significant practice investing in technology innovation for Chief Marketing Officers. We are very impressed with Kenshoo’s market-leading platform for predictive media optimization and its track-record with world’s largest and most sophisticated digital marketers,” stated Sindwani. “Kenshoo’s stellar customer base, innovative product roadmap and technology leadership, impressive growth trajectory, and team were all key drivers for our investment. We look forward to helping Kenshoo continue to disrupt the space and build an enduring company.”

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