Automattic buys long-form writing content company Longreads

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WordPress parent company Automattic has acquired Longreads, a platform for discovering and reading long-form writing content on the web. The terms of the deal were undisclosed. Longreads is expected to continue to function exactly as it did before the acquisition.

“I first met [Automattic founder] Matt [Mullengweg] four years ago, and we have always had a deep respect for him and the principles of his company,” said Longreads in a blog post. “We also quickly realized that Longreads’ goals and Automattic’s goals were complementary: For us it is to serve readers the best storytelling in the world, and for Automattic it’s to power a world where publishers and writers have the freedom and independence to own and control their own space on the Internet, and to then produce their best work using those tools.”

Longreads was started five years ago as a way to share curated links to long-form content. The company has not raised any outside venture funding. The company launched a paid membership model where users would pay $30 a year for access to premium features.

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