International Business Machines Corp. (IBM) acquires cloud marketing company Silverpop

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International Business Machines Corp. (NYSE:IBM) has announced that it has acquired cloud marketing company Silverpop. Silverpop provides marketers with insight about customer activity online.

Silverpop is a cloud-based marketing personalization tool that gives users a way to understand their customers by offering personalized experiences on what they know.

IBM believes that the acquisition will give them the ability to add personalization to their portfolio of over 100 software-as-a-service offerings.

“By engineering a solution that uniquely delivers personalization through automation, our team has solved one of the most complex challenges facing marketers today,” stated Bill Nussey, CEO of Silverpop. “Combined with the power of IBM’s portfolio and worldwide partner ecosystem, we can advance our mission to help organizations build customer relationships one at a time on an even grander scale.”

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