Twitter to launch “App Install” ads

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Twitter is launching a new advertising service called “App Install” ads, which works similar to how Facebook’s app install ads. Facebook has generated quite a bit of revenue from these types of ads and now Twitter wants to get in on the action. Developers can use the ads to lead people to install the app or if the user already has the app installed, they will be returned to their application. The ads will be shown based on user interests.
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