Apple encourages companies to “copy” environmental behavior
Apple has released a full-page newspaper advertisements that encourages competitors to copy its environmental behavior. BBC journalist David McClelland sent out a tweet of the ad here:
Apple is known for copying rivals of its designs. When Apple announced a new Mac operating system, the company hung banners at a developer conference that said “Redmond [Microsoft], start your photocopiers.” Apple also sued Samsung for copying the iPhone design.