Apple encourages companies to “copy” environmental behavior

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Apple has released a full-page newspaper advertisements that encourages competitors to copy its environmental behavior. BBC journalist David McClelland sent out a
tweet of the ad here:


Apple is known for copying rivals of its designs. When Apple announced a new Mac operating system, the company hung banners at a developer conference that said “Redmond [Microsoft], start your photocopiers.” Apple also sued Samsung for copying the iPhone design.

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