Facebook Inc (FB) now powers over half of all social logins
What are social logins? It is a way to sign into services without having to sign up for each service individually with another password. According to Gigya, Facebook Inc (NASDAQ:FB) is the leader by powering over 51% of all social logins in North America. Google+ is in second place at 31%. Google is followed by Yahoo! (15%) and Twitter (4%). Facebook gained 2% compared to Q4 2013. On mobile social logins, Facebook powers 62% of logins followed by Google+ (26%), Twitter (6%), and Yahoo! (4%).
Facebook powers 59% of social logins in Europe. This is followed by Google (19%) and Russia’s VK (9%).
Facebook leads at 80% of market share in South America. This is compared to Google+ (13%).