Oops! #MyNYPD Twitter campaign backfires

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The New York Police Department asked people to post a picture of themselves interacting with police officers and use the hashtag: #myNYPD. What happened next was completed unexpected for the NYPD. Twitter users submitted hundreds of photos of police brutality and violence, including incidents connected to Occupy Wall Street.

“The NYPD is creating new ways to communicate effectively with the community,” stated NYPD spokeswoman Kim Royster via NY Daily News. “Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city.”

“Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD,” said NYPD on Twitter. “It may be featured on our Facebook.” Some of the photos were positive, but that was rare.

Here is the original tweet:

Here is one of the few positive tweets:

And here are some negative tweets:

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