Oops! #MyNYPD Twitter campaign backfires
The New York Police Department asked people to post a picture of themselves interacting with police officers and use the hashtag: #myNYPD. What happened next was completed unexpected for the NYPD. Twitter users submitted hundreds of photos of police brutality and violence, including incidents connected to Occupy Wall Street.
“The NYPD is creating new ways to communicate effectively with the community,” stated NYPD spokeswoman Kim Royster via NY Daily News. “Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city.”
“Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD,” said NYPD on Twitter. “It may be featured on our Facebook.” Some of the photos were positive, but that was rare.
Here is the original tweet:
— NYPD NEWS (@NYPDnews) April 22, 2014
Here is one of the few positive tweets:
— JP Quinn (@JPQ904) April 22, 2014
And here are some negative tweets:
— Liza Sabater (@blogdiva) April 23, 2014
— The Independent (@Independent) April 23, 2014
— ass mcgee23 (@b00ndocsaint) April 23, 2014
— Bardock Obama (@TheBardockObama) April 23, 2014
— beau (@mylifeisbeau) April 23, 2014
— Phil Yama (@philYama) April 23, 2014