Apple Inc. (AAPL) is reportedly considering a fitness platform based on the App Store

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Apple Inc. (NASDAQ:AAPL) may be building a health and fitness ecosystem based on the same model as the Apple App Store, according to a mobile health executive that spoke with Reuters. This would allow developers to build mobile medical applications that could tie into the rumored Apple iWatch wearable device. The mobile health executive refused to be named.

When Apple launches iOS 8, it is rumored to have a new Healthbook app, which would contain health-related data from a variety of sources. The medical mobile app platform could greatly benefit Nike. Nike is scaling back its Fuelband hardware to focus on software.

Some of the hints as to why Apple is switching gears to focus on medical-related devices revolve around hires. Over the last couple of years, Apple hired people from pulse oximetry company Masimo, medical sensor company Vital Connect, and Philips Sleep Research. Apple also reportedly hired MIT researcher Eric Winokur, who worked on ear-worn devices for monitoring blood pressure and heart rate.

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