Jet Magazine is going online-only
Jet Magazine is a popular African-American weekly magazine that gained popularity during the civil rights movement. Jet Magazine is no longer going to publish a regular print edition. Johnson Publishing Company, the owner of the company, will be moving Jet to a largely digital format starting in June. Last year, Jet Magazine reduced the weekly publication schedule of the digest-size magazine to every 3 weeks. There will only be an annual “best of Jet” print issue. Linda Johnson Rice, the chairwoman of Johnson Publishing, also owns the cosmetics line Fashion Fair.
“Almost 63 years ago, my father, John Johnson, named the publication Jet because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it,'” stated Linda Johnson Rice, chairwoman of Johnson Publishing. “He could not have spoken truer words. We are not saying goodbye to Jet, we are embracing the future as my father did in 1951.”
Desirée Rogers, CEO of Johnson Publishing, cited business reasons for Jet Magazine going online such as reaching younger readers. A digital format makes sense since “African-Americans skew higher than the rest of the population in getting their news and information from mobile devices.”
Jet Magazine has the third-largest circulation in the African-American magazine market with around 700,000 subscribers, which is behind Ebony and Essence. Johnson Publishing also publishes Ebony, which will remain in print. Jet started in 1951, which is five years after Ebony. The publication launched as “The Weekly Negro News Magazine.”