Pinterest to become the foundation of a new TV show
Pinterest, one of the fastest growing social networks, is becoming the foundation for a new series on FYI network called “We’re Moving In.” FYI is a subsidiary of A&E. The show will follow several housemates that are using Pinterest to get ideas for how to design their new home. In every episode, a couple or family will create a Pinterest board to get the decorating process started. FYI has ordered six half-hour episodes of the series and it is the first show to integrate the “creative direction” from Pinterest.
“Pinterest is a visual discovery tool people use to find the things they love and go do those things in real life,” stated Everett Katigbak, Brand Manager of Pinterest. “‘We’re Moving In’ is a creative look at people taking that mission offline, as well as a great example of how a network can integrate with Pinterest to drive inspiration and action. We’re excited to work with FYI to bring the collective power of Pinterest to television in an authentic and meaningful way.”