Wal-Mart Stores, Inc. (WMT): Vudu launches Share My Movies program with Ultraviolet

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Wal-Mart Stores, Inc. (NYSE:WMT) runs an online video service called Vudu, which has launched a new “Share My Movies” program. This lending option, which Vudu designed with UltraViolet, lets members share movies with up to five people for the first time.

This could be a great way for Vudu to sign up more members, especially if current users want to share their purchases with friends or family members that do not have a Vudu account yet. In the past, Vudu users had to share account passwords to let other people watch titles that they have purchased.

To share titles, people need an invitation from a person’s Vudu account and are sent a link to create a Vudu account. The user’s UltraViolet movies and TV shows will appear in the “My Vudu” page after that. “Share My Movies” also applies to DVDs and Blu-ray movies available at a Walmart store that comes with an UltraViolet digital copy.

“We’re constantly looking for ways to unlock more value from your movie purchases -– from providing free Vudu digital copies with most new movie releases sold at Walmart, to our in-store and online disc-to-digital service that allows you to convert the physical movies you already own into a digital copy you can watch on virtually any device,” said Vudu in a blog post. “We know you’ve spent a significant amount of money and time building your collection and have plenty more films to add to it. Share My Movies by VUDU is another way we’re helping you get the most out of your collection.”

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