Yelp launches a reservation service

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On Tuesday, Yelp announced a new reservation service that would be free to participating restaurants. This service competes head-on against OpenTable. Yelp would power the online reservations made from a restaurant’s business listing on Yelp on mobile devices or desktops. These restaurants would also get a free widget to allow visitors to book reservations through their own websites.

If you are the one that made the reservation, then you will get a text message reminder and an option to cancel or change a reservation through a text message. Yelp offers a subscription-based reservation service through the acquisition of SeatMe last year that charges restaurants $99 per month. The paid offering will continue to exist along with the option for people to book reservations through a partnership with OpenTable.

“Yelp already offers the opportunity to book reservations through Yelp SeatMe and OpenTable, but Yelp Reservations is a great option for businesses that aren’t big or busy enough yet to need the robust functionality of Yelp SeatMe,” said Yelp in a blog post.

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