LeVar Burton’s Reading Rainbow Kickstarter campaign surges past $1 million in hours
You may know LeVar Burton from “Star Trek” and the show “Reading Rainbow.” Burton hosted Reading Rainbow from 1983 to 2006. Burton wants to revive the program so he launched a crowdfunding campaign on Kickstarter. To bring the children’s program online, Burton said that he needed to raise $1 million. The new project is to bring “Reading Rainbow’s” extensive digital library of books and videos to classrooms across the country for free.
“We can genuinely change the world, one children’s book at a time,” said Burton in a video about the project. “’Reading Rainbow’ is back for every child, everywhere.”
Burton set the campaign for 35 days, but he did not expect Reading Rainbow fans to pay the full amount needed within one day. The project hit $1 million and today it is over $1.8 million. Burton wrote this tweet after seeing campaign surge past its goal.
— LeVar Burton (@levarburton) May 29, 2014