Google Inc (GOOG) is shutting down digital coupon service Zavers

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Google Inc (NASDAQ:GOOG) is shutting down its service that lets shoppers clip coupons online and get savings when they purchased products in the stores of partnering retailers. This product is known as Zavers by Google, which launched in January 2013 after acquiring Zave Networks in 2011. Grocery store chains like A&P, Raleys, Waldbaums, and The Food Emporium are all using Zavers.

Zavers allowed shoppers to clip online coupons that they found on a retailer’s website and link loyalty card details with that service. When shoppers arrived in the store, the coupon discount would be automatically deducted from the purchase when they scanned their loyalty card or entered the associated phone number at checkout. It seems like many of the larger grocery store chains were not comfortable with giving Google access to information about its best customers.

“We’re working closely with clients during the transition and remain focused on connecting shoppers with the brands they love through offerings like Product Listing Ads, Google Shopping Express and Google Wallet,” said a Google spokeswoman in a statement to Re/code

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