SAVO Group raises $35 million in funding

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SAVO Group announced today that it has raised $35 million in funding led by Goldman Sachs with participation from existing investors Sterling Partners and SAP Ventures.

This round of funding will be used for expansion and to enhance its sales and marketing applications. Michael McGinn and Holger Staude of Goldman Sachs’ private capital investing group have joined SAVO’s board of directors.SAVO enables clients to drive sales productivity improvements through an on-demand sales enablement platform.

“Our solutions, which seamlessly integrate with various CRM systems, are enabling customers to break through traditional sales productivity barriers by delivering the most effective content and selling practices to individual salespeople, in real time via both traditional channels and mobile devices. By providing reps with solutions tailored to address daily productivity challenges, companies are able to drive more effective and predictable sales cycles, and generate greater adoption of other investments related to sales training, new product introduction and consistent message delivery,” stated Mark O’Connell, president and CEO of SAVO.

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