Apple Inc. (AAPL) actively looking for friendly PR head

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Apple Inc. (NASDAQ:AAPL) is currently looking to replace PR head Katie Cotton. Cotton is the VP of corporate communications, who is retiring this month.

According to Re/code, “Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.”

Cotton was known for being standoffish with the press and was accused of lying to journalists about Steve Jobs’ health in 2008. Cotton told the press that Jobs had a “common bug” rather than cancer.

It is believed that Apple will be looking for external candidates for the job. Two of the leading internal candidates are Natalie (Nat) Kerris and Steve Dowling. The new PR head will report directly to the CEO.

[Source: Re/Code]

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