Pegasystems Inc. (PEGA) acquires Firefly

Firefly Logo
Pegasystems Inc. (NASDAQ:PEGA) has acquired Firefly, which is a co-browsing tool that lets you see your customer’s browser and guide them through your website instantly. Firefly does not require any downloads or third-party plugins. Firefly is a two-person startup that was launched by recent University of Pennsylvania grads Dan Shipper and Justin Meltzer, which was funded by First Round Capital’s Dorm Room Fund.

The two of them built a way for anyone website to insert a snippet of JavaScript so that it can be “co-browsed” with someone else. Co-browsing is like screensharing except it is limited to the browser and does not include surrounding applications that may be running in the background. 

Meltzer and Shipper are joining Pegasystems full-time. The acquisition price was undisclosed. The Firefly product will be kept by Pegasystems will give it a separate brand name. Pegasystems plans to integrate the co-browsing technology into its Pegasystems’ flagship product. Firefly received a $20,000 investment through its Dorm Room Fund. 

[Source: TechCrunch]

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