Uber is paying users $250 in free rides to convert drivers to Lyft

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Uber is offering a reward for users to recruit drivers from Lyft. Uber is offering $250 in free rides for introducing a Lyft driver to Uber. The offer is laid out in a Twitter ad [screenshot below].

 

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Uber recently raised $1.2 billion in funding with a $17 billion valuation, which is being used for aggressive marketing campaigns like this one. Lyft is growing rapidly and Uber is trying hard to control that.

[Source: VentureBeat]

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