Google Inc (GOOG) acquires mDialog to enhance video ads

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Google has announced that it has acquired
mDialog, which is a company that helps media companies deliver and monetize advertising against their content across multiple streaming platforms like iOS, Android, Roku, Google TV, Apple TV, and Xbox.

The mDialog team will be joining DoubleClick, which is a Google subsidiary that helps publishers monetize websites and services. It also gives advertisers the ability to manage and review campaigns across multiple platforms. mDialog said it would continue to run independently.

[Source: TNW]
[Stock Tags: Google Inc (NASDAQ:GOOG), Google Inc (NASDAQ:GOOGL)]

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