Rhiza raises $3 million in funding

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Rhiza is a company that has design marketing analytics tools that make Big Data actionable for sales teams and marketers. The company has announced today that it has raised $3 million in Series A funding led by Pittsburgh-based Draper Triangle Ventures with participation from Arthur Ventures and Camp One Ventures.

The company will be using the funding to build out its sales, marketing, and customer service teams. Rhiza’s product suite increases revenue for media companies and advertisers by delivering detailed recommendations based on consumer insights. Rhiza’s platform is used by customers like Cox Media, Experian, and Univision.

“Our priority is to help our customers move beyond dashboards and utilize our powerful analytics platform to make smarter decisions that propel their businesses forward,” stated Rhiza CEO Josh Knauer. “Thanks to the infusion of capital from Draper Ventures, Arthur Ventures and Camp One Ventures, we will not only be able to better serve our current clients, but also reach new audiences and refine our innovative tools for visualizing, analyzing and sharing data.”

[Source: Adotas]

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