Tastemade raises $25 million in funding
Tastemade is a premiere video network for foodies that has raised $25 million in Series C funding. The videos on the network are made in-house and by creators in its network. Tastemade now sees over 18 million unique visitors per month.
This round of funding was led by Food Network parent Scripps Network Interactive and Liberty Media. Previous investors in Tastemade include Redpoint Ventures, Raine Ventures, and Comcast Ventures. Brooke Johnson will be joining Tastemade’s board of directors.
TasteMade’s video revolves around cooking shows and is distributed mostly through YouTube. One of Tastemade’s most popular shows is “Thirsty For…,” which won a James Beard Award. A majority of the programming is monetized through ads on YouTube. Tastemade is creating new monetization platforms like native video content for brands. For example, “Local Flight” is a cocktail-related series that it put together for Grey Goose.
Tastemade released an iPhone app last August that lets users record their own short video episodes and show their favorite dishes and restaurants. Tastemade will be launching an Android version of the app later this month. This will expand the number of users that will be able to create and share their videos.