Kim Kardashian’s mobile game is expected to hit $200 million
Reality TV star Kim Kardashian West has a mobile game on the Apple App Store and it is the second most popular free app. The game, called “Kim Kardashian: Hollywood,” is the fifth highest grossing app in the App Store after games like “Clash of Clans,” “Candy Crush Saga,” “Pandora Radio” and “Game of War – Fire Age.” Kardashian’s app has in-app purchases that range at between $3.99 – $59.99.
“Rise from the ranks of clothing store fashion consultant to basking in the spotlight at the hottest events with Kim Kardashian West herself,” says the app’s description. “Players experience the drama and excitement of earning Hollywood notoriety by completing projects and tasks that lead to new career opportunities. Join Kim Kardashian West on a red carpet adventure to create your own fame and fortune!”
According to Cowen & Co. analyst Douglas Creutz, the annual revenue from the app is expected to hit over $200 million. It could even possibly be the biggest game of the year.