Fitbit To Acquire FitStar

By Dan Anderson ● Mar 6, 2015

Fitbit has announced that it is buying digital health and fitness platform FitStar, a company that has built a platform for delivering personalized video-based exercise experiences for mobile devices. With the integration of FitStar, Fitbit users will be able to track their daily activities with their wearable devices and participate in tailored exercise programs designed for them from a number of fitness authorities such as former American football tight end Tony Gonzalez and yoga instructor Tara Stiles. With the acquisition, it will broaden Fitbit’s services in a way that would provide more motivation for people who want to be more active.

“FitStar has created some of the most popular and top-rated fitness apps in the world with a mission very similar to ours and a history of success,” said Fitbit co-founder and CEO James Park. “The addition of FitStar to our Fitbit family will allow us to offer a custom-fit experience based on personalized tracking data and also deliver on our promise of providing enhanced services and coaching.”

FitStar users can immediately publish their workouts into Fitbit to see how their yoga practice and personal training is going. And soon Fitbit users will be able to create FitStar accounts using their Fitbit account logins. And while using new Fitbit trackers such as the Fitbit Charge HR or Fitbit Surge equipped with the Fitbit PurePulse continuous heart rate tracking, FitStar users will be able to see their heart rate trends during FitStar workouts.

“Fitbit was the first hardware tracker FitStar integrated with over two years ago, so FitStar had a long time to get to know the team and realize that the two companies have a shared vision of where the digital fitness space needs to go,” added FitStar CEO and co-founder Mike Maser. “By combining forces, Fitbit and FitStar can collectively expand to offer users around the globe new, motivating ways to reach their health and fitness goals.”