Pulse2 Technology and Social Media News » Adap.tv http://pulse2.com Sat, 26 May 2012 21:27:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Adap.tv Raises $20 Million http://pulse2.com/2011/03/28/adap-tv-raises-20-million/ http://pulse2.com/2011/03/28/adap-tv-raises-20-million/#comments Tue, 29 Mar 2011 03:10:25 +0000 Amit Chowdhry http://pulse2.com/?p=45485 Continue reading →]]>
Adap.tv has raised $20 million in funding from Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures, and Spark Capital. Adap.tv has raised a total of $43 million thus far. Adap.tv’s platform lets advertising companies manage their online video ads. Publishers use Adap.tv to monetize their websites with the video content. Adap.tv currently sees about 60 million unique visitors and they deliver about 1.8 billion video ad views per month. [TechCrunch]

]]> http://pulse2.com/2011/03/28/adap-tv-raises-20-million/feed/ 0 Video Advertising Company, Adap.tv Raises $13 Million Series B http://pulse2.com/2008/09/24/video-advertising-company-adaptv-raises-13-million-series-b/ http://pulse2.com/2008/09/24/video-advertising-company-adaptv-raises-13-million-series-b/#comments Wed, 24 Sep 2008 20:13:07 +0000 Amit Chowdhry http://pulse2.com/2008/09/24/video-advertising-company-adaptv-raises-13-million-series-b/ Continue reading →]]>
If you are watching a video on the Internet and you see an advertisement for Amazon.com, Netflix, eMusic, or Kayak.com, there is a pretty good chance that Adap.tv is behind them.  This week Adap.TV raised a $13 million round of funding in Series B.  Spark Capital led the round of funding and Dennis Miller joined the board.  Redpoint Ventures and Gemini Israel also participated in the second round.

Redpoint and Gemini provided Adap.tv with their first round of funding at $10 million.  Adap.tv plans on using this new round of funding to accelerate the development of their products.  Spark Capital are also investors in 5min.com, Covestor, Iminlikewithyou.com, KickApps, Me.dium, Tumblr, Twitter, and Veoh.

Adap.tv’s flagship product is called OneSource.  Through OneSource, Adap.tv can place product overlays, expanding overlays, video pre-rolls, animated overlays, banner overlays, and text overlays on top of videos.  One of the problems Google struggles with is making enough revenue on YouTube to help offset some of the bandwidth costs.  Adap.tv may be a good partner for the search engine company as it continues to find ways to embed ads subtly in the videos without pissing off users.

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