Pulse2 Technology and Social Media News » Adify Corporation http://pulse2.com Sat, 26 May 2012 21:27:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Cox Enterprises Planning To Acquire Ad Network, Adify For $300 Million http://pulse2.com/2008/04/28/cox-enterprises-planning-to-acquire-ad-network-adify-for-300-million/ http://pulse2.com/2008/04/28/cox-enterprises-planning-to-acquire-ad-network-adify-for-300-million/#comments Tue, 29 Apr 2008 04:02:58 +0000 Amit Chowdhry http://pulse2.com/?p=3421 Continue reading →]]> Adify Logo
“We’re absolutely convinced at Cox that online revenue is continuing to grow,”stated John Dyer, EVP of Cox Enterprises. “If you look at Cox’s history, we’ve not necessarily been the first into a space… But we’ve prided ourselves in the course of history in being early investors.”

Cox Enterprises, the communications company that owns a large number of TV, radio, and newspaper companies is planning to acquire Adify Corporation. Adify is an advertising company that brokers ads for publishers and spreads advertisements for marketers. Cox plans on acquiring the digital advertising company for $300 million.

Adify’s clients include Martha Stewart Living Omimedia and several finance web sites created owned by Forbes Inc.

Early investors in Adify include NBC and Time Warner.  These companies will cash out and won’t have any further influence on Adify’s operations.  NBC will still be a customer.  Cox also owns Autotrader.com.

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