Tag Archives: AdMeld

Google’s AdMeld Acquisition Approved By Justice Department


Today the U.S. Justice Department approved Google’s $400 million acquisition of display advertising company AdMeld. The deal can proceed without any governmental conditions. Antitrust lawyers found that there are enough competitors that are similar to AdMeld.
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Google Buys AdMeld For $400 Million


Google Inc. (NASDAQ:GOOG) has acquired advertising optimization company AdMeld for $400 million. AdMeld launched in 2007 and raised about $30 million in venture capital funding. AdMeld CEO Michael Barrett was fired from News Corp. in 2008 when MySpace’s parent division failed to hit $1 billion in target revenues. [TechCrunch]

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