Tag Archives: Adonomics
Adonomics Acquired By Adknowledge
Adknowledge, a Kansas City, Missouri online advertising company backed with about $48 million in funding has acquired Adonomics. Earlier this year, I wrote that Adonomics was given an uncertain future after Facebook started focusing on monthly active users rather than daily. It turns out that the changes that Facebook made did not hinder Adonomics from creating valuations and tracking Facebook apps.
This is why Adknowledge acquired Adonomics. A Public Relations Manager at Adknowledge stated that the existing functionality such as Daily Active Users will still be available as a free service post-acquisition. Existing data on Adonomics will be also rolled into Cubics.com, a subsidiary of Adknowledge.
Altura Ventures LLC is the parent company of Adonomics, KallOut, and CrossLoop.
Categories Adknowledge, Adonomics, Altura Ventures LLC, Cubics.com
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Facebook Changes Application Activity Tracking, Giving Adonomics Services Uncertain Future
Instead of displaying daily active users for their applications, Facebook has steered in a direction that focuses on monthly active users. Through the daily active user count, a company called Adonomics was formed. Adonomics evaluates daily statistics on Facebook applications and then places dollar valuations on the application companies.
Application developers will most likely be able to view daily active users from internal Facebook metrics, but the daily active count will no longer available to the public. By hiding a daily active count, this should keep developers motivated to keep inventing applications. Sometimes it takes time for the Facebook community to accept a good application.
A developer told CNET that it will be nicer to have a 22,000 monthly stat next to his application information page than a 1,500.
Related Link:
1. AllFacebook