Sears Holding Corporation (NASDAQ:SHLD) and Kmart are partnering with Sonic Solutions to launch a service called Alphaline Entertainment. Alphaline Entertainment is an online service that will be selling downloadable movies online. Sonic’s RoxioNow is also known for powering the online movie rental service for Best Buy and Blockbuster. Alphaline will be renting out movies for $3.99 or $19.99 to buy new movies. Below is the full press release: