Amobee Media Systems, a mobile advertising company has raised $22 million.  The $22 million round was led by Motorola Inc. (NYSE:MOT) and Cisco Systems Inc. (NASDAQ:CSCO).  Amobee raised a total of $52 million thus far.  Previous investors in Amobee includes Telefonica, Accel Partners, Vodafone, Sequoia Capital, and Globespan.

Amobee’s goal is to help fund telecommunication companies through advertising.  Vodafone Spain is using Amobee to insert advertisements into Vodafone’s mobile site. 

“We have built the first and only telco- grade ad-serving solution specifically designed to address the unique needs and requirements of the mobile operator across multiple channels and services,” states Amobee’s Operators page.

Amobee was founded in 2005 and launched in Feb. 2006.  Amobee’s headquarters are in Redwood City, Calif. and has research and development based in Herzliya, Israel.  Amobee is lead by CEO Zohar Levkovitz.

Related Links:
1. Amobee.com
2. alarm:clock

Amobee Media Systems is a San Francisco, CA based company that is developing a new form of mobile advertising and has recently gained an unlisted amount of funding from Sequoia Capital, Accel Partners, and Globespan Capital Partners.

Amobee “has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to ad-fund all non-voice related applications and services: WAP Browsing, Video & Music, SMS, MMS, and Games.” Amobee allows users to decide if they want to view non-voice advertising content or to pay for avoiding advertisements. Advertisements would be relevant to the content being viewed.

In a previous investment, Amobee raised $5 million from Sequoia and Accel. Amobee has offices in London, San Francisco, and has a research and development arm in Herzliya, Israel.