Apple has hired Adobe executive Todd Teresi to run Apple’s mobile advertising unit iAd.  Apple launched iAd in 2010 after acquiring Quattro Wireless.   Teresi is replacing Andy Miller and is reporting directly to Eddy Cue.  Miller is the founder of Quattro and developed the core of iAd.  Before Adobe, Teresi previously worked at Quantcast and Yahoo!

Apple’s VP of mobile advertising, Andy Miller, has decided to leave the company to become a partner at Highland Capital. Miller has been with Apple since early 2010.