Reply.com is a local cost-per-click company. The company is preparing for a $60 million IPO according to a document filed with the SEC as of this morning. Reply.com’s revenues for 2009 was $32.6 million. The company operates with 50% gross margins. The company was profitable in 2009 for the first time. Reply.com raised a total of $27.5 million from venture capitalists. Investors include Scale Venture Partners, Outlook Ventures, ATEL Ventures, and Debi Coleman (former Apple CFO). [TechCrunch]