Yahoo! Inc. (NASDAQ:YHOO) has acquired IntoNow for between $20-$30 million. IntoNow is like the “Shazam of TV.” IntoNow’s SoundPrint platform allows mobile app users to listen to a TV show and it will find a match within 4-12 seconds of listening to the audio. IntoNow will notify the user about the individual episode being watched.

Auditude is a company that helps large websites manage online video ads. Auditude has raised $11 million in a second round of funding led by Granite Ventures with participation from Silicon Valley Bank, Redpoint Ventures, and Greylock Partners. They plan on using the new funding for expansion and looking into mobile video. Auditude also hired Jeremy Helfand, the former CEO of United Online’s media group. According to paidContent, Auditude manages “billions” of monthly video impressions. Some of their clients include Comcast, DailyMotion, Fox News, MLB, and Sony. Auditude raised $10 million two years ago from Redpoint Ventures and Greylock Partners.