Warner Bros. CEO Reveals Why They Did Not Join $0.99 iTunes Rentals
Amit Chowdhry | September 17, 2010 | 744 views | Add a CommentCategorized under Barry Meyer, Warner Bros., Warner Brothers

Warner Brothers Entertainment, Inc. CEO Barry Meyer said that his company decided not to join Apple for the 99 cents iTunes TV show rentals deal because they believed the price was too low and “would have hurt sales of full seasons.”
