Buddy Media has raised $54 million in its latest financing round. The company, which helps advertisers manage their Facebook and Twitter presence, is reportedly worth $500 million. The funding comes from Insight Venture Partners, Institutional Venture Partners, Bay Partners and GGV Capital. CEO Mike Lazerow says the money will be used to expand the company to Europe and double their staff. [AllThingsD]

GigaOm reports that Amazon.com has invested in ParAccel, an analytic database company. ParAccel hasn’t released the funding total from their last round of investments, but have revealed a total of $73 million in funding since their first round in 2005. Investors include Amazon, Menlo Ventures, Mohr Davidow Ventures, Bay Partners, Walden International, Tao Venture Capital Partners and Silicon Valley Bank. The company expects around $20 million in revenue for 2011.

Travel alerts company Yapta has raised $3.5 million as part of a $6.4 million financing round according to an SEC filing. In Yapta’s last round of funding, the company raised $8 million from Voyager Capital, Bay Partners, First Round Capital, Swiftsure Capital, and W Media Ventures. Yapta primarily focuses on airline tickets. [AlarmClock]

Plastic Jungle is an online marketplace for gift cards. The company has announced that they have raised $10 million in funding led by Jafco Ventures. Other investors include Redpoint Ventures, Shasta Ventures, First Round Capital, and Bay Partners. This brings their total funding to $23 million.

Buddy Media is a social media company that runs campaigns for major brands. They can handle brand management, advertising, and relationships with PR agencies with social marketing tools. Some of their clients include Microsoft, Anheuser Busch, FedEx, and Time Inc.

Buddy Media has just raised $2 million in funding from SoftBank Capital, Greycroft Partners, Ron Conway, and Bay Partners. Some of Buddy Media’s newest tools include the abilities to create and track Facebook Fan pages to drive a campaign. There is also a Twitter Management System. [TechCrunch]

Jambool is a virtual currency startup company that has a platform called “Social Gold” that works with social networking applications.  Jambool has raised $5 million in funding, led by Madrona Venture Group with participation from Bay Partners.

Vikas Gupta, co-founder of Jambool said that the funding will be used to accelerate the growth of the company.
“The last ten months have been a whirlwind for us,” stated Jambool CEO and co-founder Vikas Gupta. “Since we launched Social Gold, we’ve seen virtual goods become the de facto monetization engine for social applications. It has been very exciting to build the platform and tools that power large online, virtual economies and enable a great in-app purchase experience for millions of users on social networks. We are thrilled to partner with Madrona and Bay as we accelerate our product development and distribution.”

Like.com is a visual search engine with a focus on shopping and consumption.  According to VentureBeat founder, Matt Marshall, Like.com will be preparing to raise double digit funding within the next two weeks.  The round of funding, provided by Menlo Ventures, will complement Like’s revenue success.

Like.com allows users to search for consumer products by specific details, colors, and find goods worn by celebrities.  Like is working on a technology that allows users to upload photos and find similar goods.  When consumers click through the goods on the search engine and buys it from retailers, Like.com shares the revenue.  Like.com’s revenue is rumored to be close to $20 million.

To date, Like.com’s total funding is roughly $19.5 million, provided by Bay Partners, BlueRun Ventures and Leapfrog Ventures.  Like.com is a spin-off from Riya.com.  Riya.com was founded by Munjal Shah in 2004.  Riya was rumored to be courted for an acquisition by Google 3 years ago for roughly $40 mill [GigaOM].

Related Links:
1. Like.com
2. Riya.com

PurePlay, an online poker company has raised $15 million in Series C from Bay Partners. Other investors include James Joaquin plus other Silicon Valley-based angels. The funding round will go towards marketing.

“PurePlay has built its reputation on delivering great cash prizes and providing thrilling gameplay in a no risk non-gambling environment. The huge and growing online poker community has made PurePlay the go-to site for legal poker on the Web,” stated Eric Chin, a General Partner at Bay Partners. “Within the booming sector of online gaming, PurePlay is uniquely positioned to deliver on the promise of a realistic, competitive, yet risk-free, online poker game. We look forward to helping drive its next phase of growth.”

PurePlay started in 2004 and has given away $3 million in cash prizes across 1 million players. The poker site headquarters is in San Francisco, Calif. Bay Partners has also invested in Eventful, Like, Placeway, Wallop, and Yapta.

Information Source:
[1] MarketWire: PurePlay Raises Series C Round, Bringing Funding to $15 Million