Pulse2 Technology and Social Media News » Big Lazy Robot http://pulse2.com Sat, 26 May 2012 21:27:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Nike Parkour Advertisement Features Extreme Robot http://pulse2.com/2009/06/30/nike-parkour-advertisement-features-extreme-robot/ http://pulse2.com/2009/06/30/nike-parkour-advertisement-features-extreme-robot/#comments Tue, 30 Jun 2009 18:03:47 +0000 Amit Chowdhry http://pulse2.com/?p=16959 Continue reading →]]>
It is incredible what computer-generated imagery can do for commercials. In this case Big Lazy Robot created an advertisement for Nike called “Exploit Yourself” and it features a robot wearing a hoodie and Nike sneakers while doing some parkour tricks.

Parkour is a technique in which you are able to get through obstacles in your path as one would do in an emergency. This involves jumping from steps on a building and climbing walls.

Big Lazy Robot has also done some work on the Transformers movie.

[via DVICE]

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