Swipely is a company that raised $7.5 million in a first round of funding. Swipely is essentially a social tool that can be used to share what you are buying. The model is very similar to Blippy.

Blippy, a service that shows what your friends are buying through social networking has raised $11.2 million in funding. On paper, the company is now valued $46.2 million. The latest round of funding was led by August Capital. August partner David Hornik will be joining the board of directors at Blippy. Hornik actually shared his investment on Blippy too… yup he shared that he put in an $8 million investment in the web company. Charles River Ventures put in $3.2 million out of the $11.2 million investment in this round. Blippy plans to use the funding for marketing and closing business deals. [TechCrunch]