Pulse2 Technology and Social Media News » Bobby Yazdani

Detroit Venture Partners, Bobby Yazdani, Joe Zawadzki, and Doug Imbruce Invest $1.5 Million In Sociocast

Amit Chowdhry — Fri, 02 Dec 2011 02:52:05 +0000

Sociocast organizes billions of real-time and mobile behaviors every single day. This allows “companies to unlock the power of Big Data.” Sociocast has recently raised $1.5 million in funding and they plan on going after a bigger round in 2012.

Sociocast does predictive modeling of human behavior based on trends and analysis of massive data sets. Ad technology vendors gain real-time audience insights to make marketing decisions as a result. Their flagship product is called Connect and it helps advertisers pinpoint demographics for their targeted audience.

This round of funding was in the form of bridge funding and it was provided by Detroit Venture Partners, Bobby Yazdani, Joe Zawadzki and Doug Imbruce. Sociocast was founded in January 2010 and is based in New York City.

Medialets Raises $4 Million Series A For iPhone Advertising

Amit Chowdhry — Thu, 14 May 2009 16:46:53 +0000

Since the time that the Apple App Store has launched, over 1 billion applications have been downloaded. Some of the applications are paid and some are free. The free applications have found a way to make money thanks to Medialets. Medialets has the ability to embed advertising banners and links on iPhone applications.

The advertising company that started last June in New York and has just announced their Series A funding of $4 million. The investment was led by Foundry Group. Other investors are DFJ Gotham and Bobby Yazdani. Medialets also has the ability to place advertisements on applications built for the Google Android operating system.

Medialets CEO Eric Litman believes that the mobile advertising industry will top at around $300 million but will hit reach as high as $400 million in the next four years.

[via AllThingsD]