Pulse2 Technology and Social Media News » Boulder Ventures http://pulse2.com Sat, 26 May 2012 21:27:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Blog Advertising Company Lijit Raises $10 Million http://pulse2.com/2011/04/20/blog-advertising-company-lijit-raises-10-million/ http://pulse2.com/2011/04/20/blog-advertising-company-lijit-raises-10-million/#comments Wed, 20 Apr 2011 18:56:31 +0000 Amit Chowdhry http://pulse2.com/?p=46177 Continue reading →]]>
Lijit Networks is an ad company that power third party advertising services for publishers and offers a complementary search tool widget. The company has recently raised $10 million in funding.

This funding round is taking place less than one year after they raised $6 million in a fourth round of funding. Since launching in 2006, Lijit raised $27 million in total funding. This round was invested by Highway 12 Ventures, Foundry Group, Boulder Ventures, and High Country Ventures.

Lijit’s ad service platform has grown 74% since Q4. They have 17,000 websites in their network that have a combined 1.5 billion pageviews per month with around 106 million unique visitors per month.

Disclosure: Lijit is an provider for Pulse2.com.

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]]> http://pulse2.com/2011/04/20/blog-advertising-company-lijit-raises-10-million/feed/ 0 Lijit Brings In $7.1 Million Series C http://pulse2.com/2008/08/13/lijit-brings-in-71-million-series-c/ http://pulse2.com/2008/08/13/lijit-brings-in-71-million-series-c/#comments Wed, 13 Aug 2008 16:54:55 +0000 Amit Chowdhry http://pulse2.com/?p=4743 Continue reading →]]>
Lijit is a company that develops search applications for bloggers and other publisher networks.  Lijit recently raised $7.1 million in Series C from the Foundry Group, Boulder Ventures, and High Country Venture.  Lijit has raised over $10 million thus far.  With this new round of funding, Lijit plans on building an search-powered advertising network. 

Lijit provides bloggers and publishers a social search engine that looks at the content that is popular and provides analytics for it.  Lijit’s search engine states that they can increase page views by 5% or more.  Here is an example of Lijit being used.

Another example of how Lijit can be used is if you write a technology blog.  Suppose that one of your readers searches for Live.com on your Lijit search engine.  They will find results about blog posts that you wrote regarding Live.com and find some of the bookmarks you have put together.

Lijit is currently using Google AdSense, but their advertising network will allow publishers to choose their own advertising inventory. 

Related Link:
1. Mashable

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