Pulse2 Technology and Social Media News » CafeMom http://pulse2.com Sat, 26 May 2012 21:27:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 CafeMom Raises $12 Million; Total Funding Now At $20.3 Million http://pulse2.com/2008/03/18/cafemom-raises-12-million-total-funding-now-at-203-million/ http://pulse2.com/2008/03/18/cafemom-raises-12-million-total-funding-now-at-203-million/#comments Wed, 19 Mar 2008 03:07:35 +0000 Amit Chowdhry http://pulse2.com/2008/03/18/cafemom-raises-12-million-total-funding-now-at-203-million/ Continue reading →]]> Cafemom Logo
CafeMom is a social networking site for moms and is also a site for parenting.  The New York-based social network company announced that they have raised additional funding at $12 million.  This round of funding was provided by Highland Capital Partners and Draper Fisher Jurvetson.  Since the site has launched, CafeMom raised $20.3 million total.

CafeMom has several sponsors that have created ad campaigns around their social network.  Clients include Nestle, Unilever, Kraft, Disney, J&J, and Best Buy.  According to CenterNetworks, ad campaigns run for about $200,000-$500,000 on average.

Recently CafeMom released a feature called Hot List.  Hot Lists encourages moms to submit parenting-related news and to “Bump” them.  The feature is a blatant Digg replica.

CafeMom receives about 6 million monthly visitors and 120 million page views [Source: Mashable].

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