Tag Archives: Cambrian Ventures
Adobe Buys Digital Marketing Company Efficient Frontier
Adobe Systems Incorporated (NASDAQ:ADBE) has acquired digital marketing company Efficient Frontier. The acquisition will help Adobe add multi-channel ad campaign forecasting, execution, and optimization capabilities to their Digital Marketing solutions.
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Reunion.com Buys Wink.com To Create A Merged Social Network/Search Engine
Wink.com has been acquired by Reunion.com. Wink.com is a search engine focused on individuals. Reunion.com is both a social network and a search engine. Both Wink and Reunion will be merging and launching a new website. The new site will be launching in early 2009.
Reunion.com first partnered with Wink.com in April 2007. Wink’s people profiles became available to Reunion’s members. Last year Reunion.com acquired ZoomInfo. Reunion.com was started with $1.4 million in angel funding and raised $25 million Series A from Oak Investment Partners.
Wink’s original investors was Reid Hoffman and Peter Thiel. Cambrian Ventures and Greylock invested $6.2 million Series A in Wink around January 2005.