Pulse2 Technology and Social Media News » Cambrian Ventures http://pulse2.com Sat, 26 May 2012 21:27:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Adobe Buys Digital Marketing Company Efficient Frontier http://pulse2.com/2011/11/30/adobe-buys-digital-marketing-company-efficient-frontier/ http://pulse2.com/2011/11/30/adobe-buys-digital-marketing-company-efficient-frontier/#comments Wed, 30 Nov 2011 21:09:35 +0000 Amit Chowdhry http://pulse2.com/?p=53706 Continue reading →]]>
Adobe Systems Incorporated (NASDAQ:ADBE) has acquired digital marketing company Efficient Frontier. The acquisition will help Adobe add multi-channel ad campaign forecasting, execution, and optimization capabilities to their Digital Marketing solutions.

Efficient Frontier has social advertising buying capabilities for Facebook. Efficient Frontier has the ability use optimization algorithms to predict results and marketing ROI for clients.

These capabilities will be rolled into Adobe (Omniture) SearchCenter and Adobe (Omniture) SocialAnalytics. Adobe will also gain ownership of Context Optional, which Efficient Frontier acquired in May 2011 for about $50 million.

Efficient Frontier has a real-time bidding system for display ads and an auction-based buying suite for search, display, and social media. The transaction is expected to close in Adobe’s Q1 of 2012. Some of Efficient Frontier’s investors include Mitsui Ventures, Cambrian Ventures, and Redpoint Ventures.

[TechCrunch]

]]> http://pulse2.com/2011/11/30/adobe-buys-digital-marketing-company-efficient-frontier/feed/ 1 Reunion.com Buys Wink.com To Create A Merged Social Network/Search Engine http://pulse2.com/2008/11/04/reunioncom-buys-winkcom-to-create-a-merged-social-network-engine/ http://pulse2.com/2008/11/04/reunioncom-buys-winkcom-to-create-a-merged-social-network-engine/#comments Wed, 05 Nov 2008 04:41:21 +0000 Amit Chowdhry http://pulse2.com/?p=6657 Continue reading →]]>
Wink.com has been acquired by Reunion.com.  Wink.com is a search engine focused on individuals.  Reunion.com is both a social network and a search engine.  Both Wink and Reunion will be merging and launching a new website.  The new site will be launching in early 2009.

Reunion.com first partnered with Wink.com in April 2007.  Wink’s people profiles became available to Reunion’s members.  Last year Reunion.com acquired ZoomInfo.  Reunion.com was started with $1.4 million in angel funding and raised $25 million Series A from Oak Investment Partners.

Wink’s original investors was Reid Hoffman and Peter Thiel.  Cambrian Ventures and Greylock invested $6.2 million Series A in Wink around January 2005.

]]> http://pulse2.com/2008/11/04/reunioncom-buys-winkcom-to-create-a-merged-social-network-engine/feed/ 1