“This investment will enable us to advance the company’s rapid growth, expand our sales and marketing network, and most importantly, accelerate our monetization process as the online video market matures and consolidates in the coming year,” stated Victor Koo, President/CEO of Youku.com Inc. in a press release. ”With the new funds, we will be deepening our service to users, advertisers and media partners to give them the best and largest platform in China to distribute video content online.”

Youku receives 100 million unique visitors per month and each users spends about 300 minutes per month on the site.  Youku is the #6 largest site in China in terms of the amount of time that is spent on the site.

“We are happy with Youku’s success and its progress in monetization,” stated Len Baker, Managing Director at Sutter Hill. “The Youku team has clearly demonstrated its excellent execution capability, and we believe Youku is in the right position as online video takes off on a massive scale in China.”

Youku has also recently partnered with Universal, China Film Group, Beijing TV, EMI, Huayi Music and several other media firms. 

Youku’s last round of funding was $40 million.  That investment was provided by Sutter Hill, Brookside Capital, Chengwei Ventures, and Farallon Capital.

Related Link:
Youku.com
Information Source:
PEHub